• 1.000.000 visitors as for November 20th 2001 (from May 2001)
• Visitors 2010: 130,000 (+6% compared to the previous year)
• Visitor groups (average of 100,000 visitors per year): 30% schools, 70% families
• Average visitors: 400 per day, 2,400 per week, approx. 10,000 per month.
• Average visitors (Summer and winter camps): 600 children per year.
• Average pupils/students per school year: 30,000 (playgroups, pre-schools, primary and 1st year of secondary school)

Types of visitors:

• Adults 40%
• Children 60%
• Average age: children 8 years, adults 40 years
• Target age: children 0 – 12 years, adults 30 – 60 years
• Average age of children (per year - 60%): babies and toddlers 0/3 years 15%, children 3/12 years 45%  

Estimated visitors:

• Average increase per year 8%
• Target market 750,000 (including children aged 3 to 12 from Rome, Province, Lazio region and nearby areas)
• Target market 3,000,000 (including families from Rome, Province, Lazio region and families from abroad in Italy for vacation).

Quality indicators (2010):

• Average satisfaction: 78,8%
• Visit satisfaction (families): 72,2%
• Visitor perception of Explora as a recreation place: 81,5%
• Visitor perception of Explora as an education place: 81%
• Visitor perception of Explora as an innovative place: 78,8%
• Visitor perception of Explora as a scientific place: 61,5%

Updated May 2011