Explora opened on May 12th 2001.
Area: 6,711 sqm is the total area, the pavilion is 2,000 sqm, hall, ticket and box office, restaurant and offices 700 sqm, garden and parking 4,000 sqm.
Visitors: 440 per day, 2,770 per week, approx. 12,000 per month. Average visitors (summer and winter camps): 600 children per year.
Average age: children 7 years, adults 40 years old.
Target age: children 0 – 12 years, adults 30 – 60 years
Average increase per year 3%
Target market: 750,000 (including children aged 3 to 12 from Rome, Province, Lazio region and nearby areas)
Target market 3,000,000 (including families from Rome, Province, Lazio region and families from abroad in Italy for vacation).
Quality indicators (31/12/2019):
Average satisfaction: 85,50%
Visitor perception of Explora as a recreation place: 91,30%
Visitor perception of Explora as an education place: 91,10%
Visitor perception of Explora as an innovative place: 89,50%
Visitor perception of Explora as a place for the promotion of science: 89,50%